What we see when you visit.
We run a small amount of analytics on this site. This page is the plain version of what that means, who sees what, and how to turn it off.
Our work is about human sovereignty in the AI era. A site that quietly collects data on its visitors while preaching sovereignty would be exactly the kind of asymmetry we critique. So here is the honest accounting, written the way we would want to read it.
This policy covers the websites operated by The WILD Navigation Company Ltd - wildnavigation.com, wildx.ai, and chriswgreene.com. The sparkWILD™ Institute (sparkwild.org) is a separate nonprofit with its own privacy policy.
What gets collected
When you load a page on wildnavigation.com, a few external services receive a request from your browser. Each one logs the standard technical information any web request carries: your IP address, your browser and operating system, the page URL, and where you came from.
Cloudflare hosts the site and logs requests in aggregate for performance and abuse prevention. Standard infrastructure logging. Nothing personally identifying is retained beyond a short rolling window.
Cloudflare Web Analytics measures page views and load performance so we can see which pages people actually read. It is cookieless: it sets nothing on your browser, does not fingerprint your device, and does not follow you across other sites. It is the privacy-first end of the analytics spectrum, which is why we chose it over the alternatives.
Cloudflare Turnstile checks that a person, not a script, is behind the Bearing, our free assessment. It loads only on that page, and only when you finish it or ask for a copy or a sit-down. Your browser runs a few small tests and Cloudflare receives the technical details it needs to read them. It does not see your answers or what you type into a form. It keeps our email from being abused. That's its whole job. Cloudflare explains its side in the Turnstile Privacy Addendum.
Google Fonts serves the typefaces this site uses (Newsreader, IBM Plex, Fraunces, DM Sans, and DM Mono). Loading them gives Google your IP and user agent for the duration of that request. We could self-host the fonts to avoid this. We have not yet. It is on the list.
Apollo.io is a B2B sales-and-marketing platform. We use it for one specific thing: when a visitor's IP address belongs to a known business network, Apollo tells us which company that is. So when an executive at a company we have been talking to visits the site, we may see that the company visited. We do not currently use Apollo's person-level tracking, which attempts to identify specific individuals. That toggle is off in our settings and we will say so plainly on this page if it ever changes.
The Meta Pixel is an advertising tracker. When we run ads on Facebook or Instagram, it measures whether those ads worked and lets us show our programs again to someone who has already visited. It sets a cookie tied to this site and sends Meta a record of the pages you viewed, and on the College Edition page, the moment you start to enroll. On the free assessment it sends one thing more, the fact that you finished. Never your answers. Two Meta settings add to that, and we keep both on. Type an email address or phone number into a form here and the pixel can scramble it into a code, called a hash, and send Meta the code. Meta uses it to match your visit to a Meta account. The pixel can also pass along basic page details, like a title and description. Your answers stay out. We run it for one reason: the programs it advertises, like the Bearing and the WILD×AI College Edition, are how this work reaches the people who need it.
We hold two lines on it, both enforced in the code and not just promised here. First, the pixel never loads for visitors in the EU, the EEA, the UK, or Switzerland. If you are in one of those places you get no advertising tracker at all, the same cookieless visit described above. Second, if your browser sends a Global Privacy Control signal, it does not load for you either, wherever you are. And if the location check cannot complete for any reason, the pixel stays off. It fails to the private side, on purpose.
What we don't do
The Meta Pixel above is the one advertising tracker we run, and only outside the EU, EEA, UK, and Switzerland. Past that, the list of what we do not do stays deliberately long. We do not have a marketing automation system that emails you because you visited a page. We do not use session replay tools that record your mouse movements or keystrokes. We do not sell your personal information to data brokers, and outside the pixel we do not share it with advertising networks.
If you fill out a form to begin a conversation, that information goes to us directly, by email, and is used for that conversation and any work that follows. If you subscribe to Navigator Notes, your email is held by our newsletter provider for the purpose of sending those notes.
Cookies
Apollo sets a small number of cookies on your browser to recognize you across visits. They are tied to apollo.io, not to wildnavigation.com directly. You can block them in your browser settings, decline them via any cookie-management extension, or use a privacy-defensive browser that blocks third-party trackers by default (Brave, Safari with strict tracking prevention, and Firefox in strict mode all do this automatically).
While you take the Bearing, we also log your progress and which parts of your report you open, copy or save, tied to a random session code. Your browser keeps your place in that tab so you can step away and come back. It isn't a cookie, it isn't sent to us, and it goes when you close the tab.
For analytics, we set no cookies of our own. For advertising, the Meta Pixel sets one cookie (named _fbp) to recognize return visits, and only for the visitors it runs for. Block it the way you would block Apollo, with a content blocker or a tracker-blocking browser, and it never loads.
How to opt out
The easiest way: install uBlock Origin or a similar content blocker. It will block Apollo and most other trackers across the entire web, including this site. We will not try to detect or work around it.
The second-easiest way: use a browser with built-in tracker blocking. Brave, Safari, and Firefox all ship with this on by default at varying strictness levels.
If you would prefer that we delete any data we hold about a visit you made, email chris@wildnavigation.com and we will do it. Under California's CCPA and the EU's GDPR you have a right to request access, correction, and deletion of personal data; we honor those requests for anyone who asks, regardless of where you live.
Do Not Sell or Share My Personal Information
We do not sell your personal information for money, and never have. Under California's CPRA, though, using an advertising pixel to reach you elsewhere counts as "sharing." So, plainly: for visitors outside the EU and UK, the Meta Pixel shares page views, the start of an enrollment, finished assessments and basic page details with Meta for advertising, along with the scrambled email address or phone number described above. You can stop it three ways. Turn on Global Privacy Control in your browser and we honor it automatically. Install a content blocker, which keeps the pixel from loading at all. Or email chris@wildnavigation.com and ask us to opt you out and delete what we hold. EU, EEA, UK, and Swiss visitors are already opted out, because the pixel never runs for them.
When you give us information
Most of the above is passive - it happens just by loading a page. The exception is the scrambled email address or phone number the Meta Pixel can send when you type one into a form. Separately, you sometimes hand us information on purpose, and that is handled differently.
If you fill out a form to begin a conversation, that message comes to us directly and is used for that conversation and any work that follows. If you subscribe to our newsletter, your email is held by our newsletter provider for the purpose of sending it, and you can unsubscribe from any issue. If you take the WILD×AI™ or WILDiQ™ assessment, your responses and results are used to generate and explain your results and, only if you ask, to follow up with you. If you take the Bearing, your answers are stored whether or not you leave an email, along with how you found us, your state, your kind of device, how far you got and how long it took, and they are emailed to Chris and Andrea through Resend, our email service, where the AI assistant that helps us with our mail can read them. If you leave your email, we send what you asked for and one note from Chris, and nothing after that unless you reply. Where the pixel runs for you, a scrambled copy of that address can go to Meta, as described above. If you ask to sit down with us, what you write goes to Chris and Andrea and is used to set up that conversation. Booking runs on Cal.com. The call runs on Cal.com or Zoom. They get your name, your email and the time, and a random code links the booking to your answers. We record sit-downs and calls unless you tell us not to: Granola transcribes them, an AI assistant helps us read the transcript and write our follow-up, and the transcript is kept with your answers. We keep your answers until you ask us to delete them; answers left without an email carry no name, so we cannot find them to delete unless you typed a name in. If you ever purchase something, payment is handled by our payment processor; we never see or store your full card number.
Children and youth programs
These websites are not directed to children under 13, and we do not knowingly collect their information here. Youth and family programs that involve minors run under separate, consent-based enrollment notices, with a parent or guardian's verifiable consent. If you believe a child's information reached us without that consent, email us and we will delete it.
Assessments and AI tools
The WILDiQ™ assessment and the WILD×AI™ Navigator use automated and AI-based processing to turn what you tell them into results and suggestions. The Bearing uses rules and lines we wrote, with no AI writing your result. All of these outputs are for reflection and development. They are not professional, legal, medical, financial, or psychological advice, and you are the one who decides what to do with them.
Your rights
Wherever you live, you can ask what personal information we hold about you, ask us to correct or delete it, and ask for a copy. California residents have these rights under the CCPA and CPRA. We do not sell your personal information; the only "sharing" as those laws define it is the advertising pixel described above, which you can switch off in the ways listed under Do Not Sell or Share. Residents of the EU and UK have these rights under the GDPR. Email chris@wildnavigation.com and we will honor the request.
Legal basis, for EU and UK visitors
If you are in the EU or UK, the GDPR asks us to name why we are allowed to process your data. First, the advertising pixel does not apply to you at all: it is switched off for everyone in the EU, the EEA, the UK, and Switzerland, so it never touches your data. For the limited, cookieless analytics described above, our basis is legitimate interest in understanding and improving the site. For anything you send us on purpose - a form, a newsletter signup, an assessment - it is your consent, or our doing the specific thing you asked us to do. You can object to the legitimate-interest processing at any time by blocking the trackers as described above, or by emailing us, and we will stop. Data reaches service providers in the United States; we rely on their standard contractual safeguards for that transfer.
If we change anything
We will update this page and note the date below. We will not quietly add new trackers and hope no one notices - when we added the Meta advertising pixel in June 2026, this page is where we said so, in full, before the first ad ran. The whole point of writing this in plain English is so that the next person who reads it can hold us to it.
Last updated 5 November 2026. Questions: chris@wildnavigation.com. The WILD Navigation Company Ltd, 125 W Virginia Ave PMB 173, Gunnison, CO 81230.