The WILD Navigation Company.
We help people, and the organizations they run, build an intelligent system around what matters to them. The human side comes first, WILD Intelligence™, then the context the AI needs, then the decision about what the system may know and do, then the build on the best tools available, from a well-set-up personal AI to a private system of many agents. Every system is judged against five principles, personal, private, portable, persistent and principled, and because people and tools both change, we stay alongside rather than install and leave.
The inn
fifteen years, thirty-five thousand guestsThe Ruby of Crested Butte, ranked Colorado's number one inn on TripAdvisor for over ten years. Built from nothing and run by the two of us, then sold.
The second company
sold for the system beneath itRubyResorts, a boutique personal and property management company, built and run, then sold for the way it ran rather than for any hard asset.
The Home Depot
change leadership through acquisitionsMulti-state cultural integration as the company bought businesses and brought them into one culture. Thousands of people hired, onboarded and kept.
The classroom
thirteen years, tenuredA university faculty, teaching innovation, creativity and entrepreneurship. Tenure given up on purpose, because this moment calls for work that cannot wait for an institution.
The credentials
law, finance, people, AIA law degree and a law firm of his own. A finance degree and years running treasury and budget. Claude Certified Architect - Foundations, from Anthropic. A Stanford certificate in innovation and entrepreneurship, and IBM training in design thinking and AI. Andrea's Fortune 50 career leading change through acquisitions.
The WILD Navigation Company is the practice for owners and their organizations. The sparkWILD™ Institute is a separate nonprofit for families, young people and educators, led by Andrea. WILD×AI™ is the company's AI practice and its site for people who want to build. One framework at the center, and a book that says why.
WILD does not mean reckless. It means able to find a way when the path disappears: Wisdom to see what matters, Intention to choose a bearing, Leadership to create movement, Discovery to keep learning when the map runs out. That intelligence was here before the artificial kind, and matters more because of it.
Nothing sent, spent, published or made permanent without a person, or without a limit a person set first. Expert in the major AI platforms and neutral among them. The files are the system, so the software underneath can change and you are never stranded.
Andrea Greene
co-founder and principal · leads the practice and the engagements · executive director, sparkWILD InstituteShe leads the practice. Two decades of organizational leadership, change leadership through acquisitions at The Home Depot, then President of RubyResorts. Within days of meeting a team she can tell you who is aligned, where the resistance lives and what the organization does not yet know about itself.
Chris W. Greene
co-founder · builds the systems · author of WILD IntelligenceHe builds the systems the practice runs on and the framework that names what is happening so people can act on it. A legal and financial mind brought into hospitality, then thirteen years as a professor of innovation, tenured, then AI as a practitioner: a certified AI architect who runs his own work on a governed AI every day. Those lines cross at one point: how people find their way without a map.
A bench of specialists brought in by the job. You talk to the person who does the work.
Talk to a person.
Thirty minutes, free, with the person who would do the work. No script and no pitch. If a build makes sense we say what it costs. If it does not, we say that too.